Creator of www.glamoursleuth.com – the blog of thesiteguide.com.I have written six books on online shopping for John Wiley under the franchise ‘The Shopaholic’s Guides to Buying Online, plus The Gift Book, a beautifully produced hardback about how to choose the perfect gift and where to find itIn 2008 started an online consultancy under the umbrella of thesiteguide.com to advise retailers on website issues such as usability, home page design, secondary page layout, range of products, copy and photography.

I can immediately spot what i!s wrong with a website and suggest improvements, likewise with web optimisation, (or how to get the site ‘out there’ without spending a fortune.) I also write features on all aspects of online shopping such as how to shop safely online, where to find designer glamour for less, how to buy fashion online so that you have to send less back, how to compare prices for everything, where to find the best deals and, for retailers, how to make people click through and buy.